Digital Communication

Jess Jones Recreation Therapy Social Media Campaign

Roles

Problem solved/goal achieved

Interviewer, prepare the executive summary, content pillars and calendar.

To clarify for a digital audience what is recreational therapy and highlight the value it would bring to their lives.

Tools or skills demonstrated

Planning and organization, research, expository writing, content pillars and content calendar creation, interviewing, and presentation design.

The impact/outcome

The client commended the team for creating a proposal that aligns with the brand and is giving consideration to how to utilize the suggestions from the various proposals in the business.

Why it’s important to include

This was another live client, and I had the opportunity to once again leverage my skills and those of the team to create impactful content that would drive change and leave a lasting impression. Through collaboration, creativity, and strategic execution, we ensured the final product not only met but exceeded the client’s expectations.

Fanshawe College’s social media posts

Roles

Problem solved/goal achieved

Videographer, video editor and writer.

Create social media content for Fanshawe College using its brand identity with the relevant hashtags.

Tools or skills demonstrated

Videography, video editing, social media content creation, branding, hashtag optimization.

The impact/outcome

The requirements of the assignment were met. The posts were submitted to Fanshawe’s social media team for posting on the school’s social media channels.

Why it’s important to include

This content strengthens my professional branding and credibility. These posts highlight my engagement at Fanshawe College, my adherence to institutional values and digital literacy skills.

Through strategic messaging, innovative campaigns, and seamless integration across platforms, I help to connect audiences and drive meaningful engagement. Let’s collaborate to make your message stand out.

Let’s work together to tell your stories.